Yell
The brief
Create a design for the annual report and cut our design and project management costs.
Yell is an international directories company that's working to transform the emerging local eMarketplace.
What we did:
Brand Glue is part of a consortium of companies that provide an end to end Annual Reporting service, with Brand Glue undertaking design, RR Donnelley completing typesetting and printing undertaken by PurePrint . We met with the Yell secretariat to agree the design aims, timings and responsibilities and the end spec for the work.
Brand Glue then provided several design options and creative concepts, with the chosen version then being refined and worked through to complete the report, with a project scope that included:
- Cover design
- Internal spreads and key statements design
- Design for the accounts
- Design for ancialliaries
- Management of photography shoot for internal images and people shots
- Proof reading
- Print management and on-press management