Redbrick
The brief:
Redbrick Solutions provide leading software for legal firms to make their operations run smoothly and efficiently. Redbrick were known to many of their customers as Conveyance Link, their most popular and long-standing product with Redbrick used more as a holding company name.
With other products in the portfolio using different naming structures (e.g. ID Your Client, Redbrick EPC's), plus new products offering more than conveyancing, Redbrick needed clarity on how to organise the brands to make promotion easy.
Once agreed Redbrick also needed product icons to work on desktops and numerous promotional materials.
What we did:
We designed a workshop to tease out the issues and get to the heart of the company and brand, specifically weighing up Redbrick versus the product brands and the needs of the business going forward. We then presented options and a recommendation to:
- Use Redbrick Solutions as the masterbrand
- Pre-fix all products with Redbrick to create a family architecture so all promotion worked at re-inforcing a single name
- Create a new Redbrick logo and family of icons for the products
With recommendations agreed we then set about designing:
- A new company logo, plus product logos and desktop icons for products downloaded to customers' PC's
- Business stationery
- Promotional materials using the new identity including exhibition stand, brochure, leaflets and newsletter template
The results:
Clarity! A single brand to promote rather than several, with consistent looking products all working to promote and support the brand plus a new, fresh identity to work across promotions.