Mango
Brand Glue are a great company to work with, helping with advice every step of the way through our web development and with any support we needed after the sites went live. The design was spot on too. Nothing is ever too much trouble and we've enjoyed working together.
Daniel Levan-Harris, Director
The brief:
Mango is a group of companies, providing storage, courier and logistics services. With different identities and names for each of the group companies they needed a clear way forward for their branding.
Once completed Mango wanted new websites for two of their divisions. The design brief was to create a clean, fresh look with a design that linked the sites visually making it clear they are part of the same family.
What we did:
We sat down with the directors of the company to understand the dynamics of all the group companies, and their future ambitions. We also got a thorough understanding of what they wanted to do with the brand and the desired look and feel. We presented a recommendation to create a common design identity that would run through all the logos.
Once agreed we set about modernising the look of the logos with a new typeface, and colours to differentiate the different group companies.
With a new brand identity set, we designed and built two new websites for Mango Logistics (the group site) and Mango International (international couriers) which included:
- Content Management System
- Flash animation
- Integration with parcel tracking system
- Secure log-in for customer accounts
- Scrolling ticker for news
The results:
A far clearer brand architecture, where all divisions of the Mango group benefit each other, together with a more contemporary identity.
Check out the new sites at: www.mangologisticsgroup.co.uk and www.mangointernational.co.uk