Conseal
The brief:
Conseal was a new business start up and came to us for help with defining their brand and what they stood for to make the best impact possible at launch, plus a brand that was durable for the future.
What we did:
We carried out a workshop to help them get to the core of their proposition and their brand. We helped them to develop a personality and tone of voice, then constructed a way of expressing these in words and images.
The brand guidelines were then documented so Conseal had a guide to work to for the future.
The results:
A robust set of guidelines that include the work they have designed to date and will guide them for further creative work in the future