Define the brand and create brand guidelines
developed for Rita Farhi Confectionery
Brand Glue have great attention to detail and a fantastic creative and design eye that has really helped move the Rita Farhi brand on to the next stage. They helped me bring structure and logic to my brand and I now see them as a safe pair of hands who care about my brand as much as I do. I highly recommended them.
Michael Farhi, Owner
- We were asked to pinpoint what the brand stands for and set out how it should look, feel and sound going forward documenting everything in detailed brand guidelines.
Rita Farhi is an established gourmet gift and confectionary brand. To match growth ambitions the owners wanted to radically overhaul their website, but didn’t know where to start with their design.
The brand was also becoming more difficult to manage, with more products, packaging colours and variants. Stores like John Lewis and Selfridges were also stocking the products, but demanding their own packaging. Brand Glue were asked to set the brand up for the next stage of growth with brand guidelines and create a design concept for the new website.
- We got to know the business! Where it started, its history, the products and all the brand and design elements that had gone into making the Rita Farhi brand successful.
We then used a series of meetings and Brand Glue questionnaires to tease out and suggest how the brand should work and be guidelined going forward. The web design process included a thorough briefing on the content and main aims before we outlined concepts, with the chosen design refined until everyone was happy.
- Client - Rita Farhi Confectionery
- Skills/Tools Used - Brand consultancy, brand guidelines, design work