Brand Guidelines

A set of brand guidelines will bring order and consistency to your design work and marketing activity. Great brand guidelines are a simple way of ensuring your activity is consistently branded, no matter which supplier you’re using or how many people are working with your brand internally.

We put the thinking into how your brand should look, from fonts to colour and everything in between. So every piece of design works to stamp your identity consistently.

We work with you to set brand guidelines that are as detailed as you need. Each guideline contains the content to clarify:

  • The background on your brand and its positioning
  • Tone of voice and brand personality
  • Logo variants and how your logo should be treated
  • Your colour palette
  • Fonts
  • Imagery styles
  • Design, text and content layouts