Amongst the doom and gloom of recession, companies entering administration and the EU ticking time bomb we had a brand success story last week. Sainsbury’s posted a 5.6% increase in profits and reported they’d, “Had a good year.”
Amongst the doom and gloom of recession, companies entering administration and the EU ticking time bomb we had a brand success story last week. Sainsbury’s posted a 5.6% increase in profits and reported they’d, “Had a good year.”
So we’re in recession – boo! A lack of investment in your brand can spell trouble. Worse, when things get tougher it can really start to hit your profits.
Consistent branding in any business will make a brand work harder than one in chaos. It doesn’t matter if you’re a global business, or a builder with two vans and a sign working in one county.
Your brand will sit alongside competitors and will be seen by your customers in a certain way. You can influence that by positioning it correctly, and advantageously against your competition.
As we mentioned in part 1, branding isn’t just about logos, that’s why it’s so important. No matter what size or type of business you have, you’ll have to consider many different facets that make up your brand.
In building a business you will inevitably build a brand or nurture one that’s already established. To succeed, great branding and managing the direction your brand takes is as vital as managing costs and your people.