Amongst the doom and gloom of recession, companies entering administration and the EU ticking time bomb we had a brand success story last week. Sainsbury’s posted a 5.6% increase in profits and reported they’d, “Had a good year.”
Amongst the doom and gloom of recession, companies entering administration and the EU ticking time bomb we had a brand success story last week. Sainsbury’s posted a 5.6% increase in profits and reported they’d, “Had a good year.”
Getting your marketing messaging right and consistent could be the difference between being ignored and your target market taking action. This post is all about creating the right message, and not a right mess.