Amongst the doom and gloom of recession, companies entering administration and the EU ticking time bomb we had a brand success story last week. Sainsbury’s posted a 5.6% increase in profits and reported they’d, “Had a good year.”
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Amongst the doom and gloom of recession, companies entering administration and the EU ticking time bomb we had a brand success story last week. Sainsbury’s posted a 5.6% increase in profits and reported they’d, “Had a good year.”
It might sound mad, but in many instances your business and brand will still be compared to much larger brands. How does you business compare?
So we’re in recession – boo! A lack of investment in your brand can spell trouble. Worse, when things get tougher it can really start to hit your profits.
So how do you support your new website so it’s found on search engines and starts to perform and justify its investment? Here we’ve outlined 5 tips for new websites to succeed.
Your web domain (web address) is pretty vital so you’ll need to look after it. We’ve seen a few nightmares that are easily avoided so your website stays up and live.
When we hear “Will my website get to page one on Google?” we often end up explaining a few Google search basics and website design rules. We’ve covered a few of them here.
Getting your marketing messaging right and consistent could be the difference between being ignored and your target market taking action. This post is all about creating the right message, and not a right mess.
Consistent branding in any business will make a brand work harder than one in chaos. It doesn’t matter if you’re a global business, or a builder with two vans and a sign working in one county.
Your brand will sit alongside competitors and will be seen by your customers in a certain way. You can influence that by positioning it correctly, and advantageously against your competition.
As we mentioned in part 1, branding isn’t just about logos, that’s why it’s so important. No matter what size or type of business you have, you’ll have to consider many different facets that make up your brand.